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Why Does an eCommerce site in need Product Reviews?

Blog: NASSCOM Official Blog

A  ‘product review’ is an evaluation of a your product or service or an event. Typically customers who purchased the service/product from your store are encouraged to leave a review on your site.  In addition to a critical evaluation of the product/service, the review’s author may assign a rating usually 1 to 5, graphically shown as stars.

Product reviews are essential to drive your site traffic and sales and also it gives very valuable vital piece of information to people who are trying to buy similar or same products. We listed here main reasons why your ecommerce site should have a ‘Product Review’.

Increase Sales

Already bought and recommended products sell fast

Improve Marketing power of a product

Build trust, loyalty with customers ,brand ecosystem

Quick decision making for customer

Customers can upload the photos and give a visual experience of the product.Preferable to add Photo, video, pros and cons

Bad Reviews can be analysed with suppliers and improve the quality check

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