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What To Do When the CEO Says “No” to Your CX Business Case

Success with today’s customers requires a great customer experience. And creating a great customer experience requires funding—which requires a strong business case.iStock_54508228_LARGE_Customer_Resized.png

That should be simple enough, right? You spend some time masterfully outlining how industry-leading customer satisfaction would be achieved by drawing on the latest research and best practices—and then the funding rolls in, right?

If only it were that simple. I learned early in my career that customer experience plans have competition for funding. In my latest blog for Customer Think, I explore some basics that I learned long ago and still use today.

Read more.

The post What To Do When the CEO Says “No” to Your CX Business Case appeared first on Customer Experience Management Blog.

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