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What is Local SEO?

As most of us are unaware of this term, therefore this article is about everything you need to know about local SEO. From what is local SEO to how will it help you grow your business, we will be covering all the topics below:

Points to be Covered:

For a visual explanation of SEO, watch our video below

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What is Local SEO?

Local SEO is the technique of optimizing a website and its online presence to rank higher in search engine results for locally focused searches. The purpose of local SEO is to help individuals identify local companies when they search for items or services in their region.

To boost your visibility in local search results, you can use tactics such as claiming and improving your Google My Business profile and adding relevant keywords and content to your website. You can also go for being included in local directories, and promoting client reviews.

For instance, you are new to a city, say Moradabad, craving a pizza after a long day at work. You are quite unsure about which shop you must order from. You simply have to go to Google and ask for “good pizza restaurants in Moradabad” and it will show you a list of registered restaurants near you. That list will include their reviews, ratings, menu, photos, etc.

What is Local SEO?

What does a local SEO expert do?

A local SEO professional works on enhancing a company’s online presence for local search engines like Google. A local SEO specialist’s primary purpose is to assist businesses in increasing their exposure in local search results and attracting more local clients.

List of tasks done by Local SEO-

  1. Conducting keyword research
  2. Optimizing a business’s website
  3. Managing online listings and citations
  4. Encouraging customer reviews
  5. Monitoring local search performance

Benefits of Local SEO

Local SEO has a number of benefits. It enables an organization to rank higher in search results, increasing the chances that the crawler will approach them to conduct business.

Following are the advantages of Local SEO:

Increased visibility

By optimizing the web presence for local search, you can boost your visibility in search engine results, allowing local clients to locate your business more easily.

Targeted traffic

Because local SEO attracts people who are actively looking for items or services in your region, the traffic you receive is more likely to result in sales.

Competitive advantage

By improving your local SEO, you can get a competitive edge over other businesses in your region that have not invested in increasing their local search exposure.


Local SEO is a low-cost technique to reach out to potential clients because it does not involve any advertising.

Improved customer involvement

By identifying your Google My Business page and encouraging consumers to post reviews, you can boost customer interaction and establish a solid online reputation for your company.

Better conversion rates

By offering accurate and thorough information about your company online, you may increase conversion rates by making it simpler for clients to locate what they’re searching for and perform the appropriate action, such as purchasing something or scheduling an appointment.

How to do Local SEO?

Here are the points that will make you understand how to do local SEO:

How to do Local SEO?

Register your Google My Business listing

The first step in having your business featured on Google Maps is to claim your Google My Business listing. After you’ve claimed your listing, you can add crucial information such as your company hours, contact information, and images.

Optimize your website for local search

Include keywords related to your business and area, as well as your address and phone number, on your website. You should also have relevant information for your target audience.

List your business in local directories

There are several local directories that list companies in certain categories and localities. Yelp, TripAdvisor, and the Better Business Bureau are a few examples.

Encourage positive customer reviews

Positive customer reviews may significantly boost your local search position. Customers might be encouraged to post a review by following up with them after their visit or by putting a link to your Google My Business profile.

Make use of schema markup

Schema markup is a form of coding that assists search engines in understanding the content on your website. You may add structured data to your website using schema markup to notify search engines about your company, such as your address and phone number.

Online presence

Check your internet presence on a regular basis to ensure that your information is up to date and correct, and reply to any consumer feedback or inquiries as soon as possible.

Local SEO Services

Local SEO (Search Engine Optimization) is a process that helps businesses increase their visibility in local search results on search engines like Google. The goal of local SEO is to rank higher in local search results for keywords related to a business’s products or services, in order to attract more local customers.

Local SEO services typically include:

  1. Keyword research and optimization: Determining the keywords that potential customers are searching for and optimizing a business’s website and online listings for those keywords.
  2. Local business listings management: Creating and managing business listings on popular directories like Google My Business, Bing Places for Business, and Yelp.
  3. On-page optimization: Optimizing a business’s website for local search by including relevant keywords, meta descriptions, and alt tags, among other elements.
  4. Link building: Building high-quality, relevant links to a business’s website to improve its authority and search engine rankings.
  5. Google Maps optimization: Optimizing a business’s Google Maps listing, including its name, address, and phone number (NAP) information, to increase visibility in local search results.
  6. Local content creation: Creating local-specific content to attract local customers and improve a business’s visibility in search results.

So are you thinking of pursuing a career in SEO? Our SEO Training Certification Course will help you from  SEO basics to advanced!

Local SEO Marketing Software

Local SEO marketing software is software that helps businesses optimize their web presence for regional search engines like Google. These tools assist businesses in improving their local search rankings by maintaining and managing web listings, citations, and consumer reviews, as well as monitoring and assessing local search performance.

Common examples of popular local SEO marketing software include:

  1. Ahrefs
  2. Moz Local
  3. SEMrush
  4. BrightLocal
  5. Google My Business

These tools can help organizations with keyword research, competition analysis, reference management, review management, and local link development. Businesses may streamline their local SEO efforts and gain a better knowledge of their local search results by employing local SEO marketing tools.

Preparing for jobs? Check out Intellipaat’s Top 65 Digital Marketing Interview Questions!


It’s time to wrap up our blog. Local SEO is essential for firms that want to target a specific geographical area. It improves search engine visibility and attracts more local customers. You can improve your local search ranking and bring more visitors to your business by following best practices and continuously evaluating your results.

We tried to make you clear with the topic, but if you still have any doubts you can reach out to our Community Page!

The post What is Local SEO? appeared first on Intellipaat Blog.

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