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What are People Reading in 2021?

Blog: Jim Sinur

 We have three-quarters completed in 2021 and people are shifting their topics of interest. Here is a visualization of the activity on my blog. The trends are shifting based on readers’ interests. Jumping to the number one issue is Results Oriented Communications in the age of Hybrid Work. While Customer Journeys are still of interest, they slipped to the number two issue. The next highest topic of interest is Management Visibility represented by the Management Cockpit and Real-Time Fast Boards. The next trend revolves around just what is Digital Transformation and where to put Digital Investments. The last in the top five trends revolve around Data Sprawl and Data Fabrics.  If you think there are other high-priority topics, you can put a comment on this post or hit me up on Linkedin. Below is a graphic depicting the activity for the last 12 months.

There is an interesting trend in offshore interests. Northern and Eastern Europe activity is on a marked increase for the year. The Nordic countries tend to be on the leading edge along with Germany. See the activity by a specific country other than the US & Russia below.

Looking at the last 6 months the digital investment topics seem to be on the rise.  

Net; Net:

I’m thankful for my loyal readership and would love any feedback you have on my analysis or ideas for new blogs. The activity is headed towards 800K in 2022 cumulative since mid-2013.  

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