Top10 Digtial Trends for 2018
Blog: Jim Sinur
2018 is a pivotal year for organizations going digital. Since organizations have had a long gestation period and a number of years for experimentation. there better be implementation of action plans. 2018 promises to be a year of action and extraordinary change. There will be new ways of working, new habits, new technologies and new challenges. This is a people challenge as well as an organizational challenge. Nobody is exempt.
2018 is the year of doing digital. While planning and experimenting with digital was important and will continue in the background, this is the time for delivering real organizational and personal outcomes. Understanding where digital is gaining traction and applying it for results will be the theme for 2018. Success will breed success in 2018, so getting started quickly will be more important this year than ever before to continue momentum.
For obvious cost and revenue reasons keeping customers loyal is crucial. The emphasis on customer experience completed in the most delightful way while optimizing a balance between operational efficiency and customer satisfaction is the goal for digital organizations. Outcomes that revolve around customer, employee and partner satisfaction is the end game of digital done right. The ideal is for customers to have a customized interactions in order to maintain relations for life.
While the cloud will become more potent, it is an operational platform and does not allow of organizational differentiation provided by unique business models, processes/applications or customer experiences. Overtime the cloud will become commodity and the war will be on price. This means that the software that resides on the cloud will make the real differences for organizations and individuals.
The speed to action will become a key differentiators for both product/service design as well as responses to customers. employees and partners. This means that the speed to sensing will be key even if there is no IoT contribution to the process or application. IoT will add more of the need for speed and the ability to absorb complicated patterns of sense and respond. This will put an emphasis faster decisions and actions.
Knowing the how to respond is one thing, but understanding the effect of the response in context is quite different and important. This is particularly important when the context is new and emergent or the combination of contexts might change the response. This is why human and A/I judgment needs policies, rules and constraints to keep responses proper for the situation. Proper management and governance to guide interaction is a key consideration.
There is a trend to take action closer to where the patterns are sensed. This means that a pure centralized control model will not add as much value as breaking down large processes and applications into micro services and process snippets that reside at the edge to sense and respond close to where the event occurred. Quite often this is at the edge, closer to customers and controllers/sensors where decisions and actions can occur with high levels of freedom.
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