The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar
Blog: Randy Heffner (Forrester)
Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap […]
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