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The Right Data Can Drive Customer Action

In today’s fast-paced, attention-span challenged world, explaining customer behaviors and driving action are paramount.iStock_diverse_people_on_headsets_large_resized.png

Organizations that take a good look at unstructured data—such as phone, email, and chat—can gain another view and a better platform for influencing their prospects and customers.

Interestingly, consumers tend to be more open when speaking with another person, so these interactions produce a richer source of data and more actionable insights. I recently spoke with Direct Marketing about this very topic.

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The post The Right Data Can Drive Customer Action appeared first on Customer Experience Management Blog.

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