The Edtech Story #2: Indian Edtech sector takes off during Covid-19
Blog: NASSCOM Official Blog
A blog series by NASSCOM covering in-depth analysis of the Edtech Sector during COVID-19
#2: Indian Edtech sector takes off during Covid-19
In our first blog of the ongoing series on the Edtech sector we covered a brief overview of the Edtech landscape both globally and in India. In this blog we will examine how the Indian Edtech story got its much awaited push to soar this year.
India’s Edtech sector always had immense potential with it’s large start-up ecosystem, entrepreneurship zeal, conducive government policies and huge consumer base. Despite all these factors in its favour, Indian Edtech could never replicate the growth story that we have seen in some other sectors over the years like eCommerce, Fintech, Healthtech. The below chart gives a comparison of the Edtech sector viz-a-vz other sectors based on Investment vs. Maturity Index in 2019.
Maturity / Investment Index for multiple sectors
The chart indicates that the Edtech sector is at the mid-point of the maturity and investment index. With the right push it can easily surpass emerging sectors like SCM & Logistics, Mobility, Real Estate and Travel & Hospitality at the same time give close competition to mature sectors like Fintech, Healthtech, Enterprise, Retail & Retail Tech.
India’s strength in the Edtech sector is also visible in its global standing. Bangalore and Delhi were ranked among Top 15 in the 2018 Global Edtech Index which analyses global cities based on parameters like number of companies, funding, community, sector support and test bed potential.
Bangalore and Delhi NCR are ranked 7th and 14th respectively in the list of global cities with highest Edtech index scores and they both scored high among emerging cities at different stages of maturity. The success of Bangalore and Delhi NCR indicates the conducive environment provided by the Indian Government for the sector’s development and growth.
COVID-19 also provided the much needed thrust which the Edtech sector was craving for. COVID-19 has created havoc across businesses all over the world but Edtech is one of the very few sectors which actually got benefitted from it. The push for Edtech was perceivable in the month of March itself when COVID-19 started impacting normal life. The virus put 300+ mn Indian school students and 40+ mn higher education students under complete lockdown. And this is the point which actually acted as a thrust to the Edtech rocket which was waiting to take-off.
To substantiate the push received from the Covid-19 situation we checked Google keyword search trends as shown below. An exponential rise was seen in certain keywords searches such as “Online Course”, “MOOC”, “Online Study” and “Online Teaching”.
The spike in interest levels observed from March 2020 emphasizes the urgency of the students towards starting online education which made them search around online courses, digital study materials etc. From funding to subscribers, from collaboration to acquisitions all is happening in Edtech during the COVID-19. To see how Edtech is shaping up in the COVID-19 era, continue reading this Edtech series.
In my next blog I will cover how Edtech has changed after the inception of COVID-19 by comparing it with its pre COVID-19 status.
Also find the first blog of this series in the link below:
Source: Navitas Ventures, NASSCOM Start-up Report 2019, NASSCOM