Still Just Upgrading Touchpoints? Create Future Journey Maps for Real Value
These days everyone is trying to better understand their customers’ needs and preferences. Armed with this knowledge, organizations can better prioritize the customer experience and build more loyal, long-term customers.
As part of this process, there’s real value in mapping customer journeys. These maps help illustrate the interaction between company and customer at every point in a clear, understandable way.
As a result, customers become real-life people with real-world challenges. This brings to life what needs to be done to better serve them.
In my new blog for Customer Think, I discuss some ways to use journey maps wisely and how they can contribute significantly to improving the customer experience.
The post Still Just Upgrading Touchpoints? Create Future Journey Maps for Real Value appeared first on Customer Experience Management Blog.
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