Blog Posts Business Management

Still Just Upgrading Touchpoints? Create Future Journey Maps for Real Value

These days everyone is trying to better understand their customers’ needs and preferences. Armed with this knowledge, organizations can better prioritize the customer experience and build more loyal, long-term customers.iStock-187578006_resized.png

As part of this process, there’s real value in mapping customer journeys. These maps help illustrate the interaction between company and customer at every point in a clear, understandable way.

As a result, customers become real-life people with real-world challenges. This brings to life what needs to be done to better serve them.

In my new blog for Customer Think, I discuss some ways to use journey maps wisely and how they can contribute significantly to improving the customer experience.

Read more.

The post Still Just Upgrading Touchpoints? Create Future Journey Maps for Real Value appeared first on Customer Experience Management Blog.

Leave a Comment

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Filter

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Get the BPI Web Feed

Some integration examples