Software AG Announces a Digital Business Platform 2.0 At CeBIT
Blog: Jim Sinur
Software AG believes that the Digital Business Platform (DBP) is the foundation for the digital transformation and that having DBP in many organizations facilitates Industry 4.0. Because a good DBP supports agile, flexible, fast and differentiating processes, systems etc, DBPs are likely to be at the core of most organizations digital efforts and will assist digital transformations in a big way. A DBP supports innovation via your own staff; not an application or stack vendor. This was presented eloquently by CEO Karl-Heinz Streibich and further proven by the financial success of Software AG recently. All the numbers were up nicely.
Eric Duffaut, Chief Customer Officer, proceeded to challenge the crowd of customers prospects and the press to “Disrupt Yourself Before Someone Else Does It” He went on to make the point that co-innovation with customers was the key inventing digital futures within the known and the unknown. Since I also agree that that a DBP is a must, I had no quarrel with Software AG. In fact a great DBP will help the digital transformation with it’s ability to quickly try options and alter solutions until they deliver. I saw some initial successes with customers and some very nice demos of what could be done at various stations in the show floor.
The story was told to Agela Merkel, the Chancellor of Germany, and she smartly asked if a DBP would enable German & other European companies to cooperate better and the answer was yes. She also pushed back and asked if she wanted to buy an iron on Google, would a DBP drive her to Bosch (a German provider). The answer was a qualified “yes” if Bosch used the DBP to enhance her customer experience in the past building loyalty.
Leave a Comment
You must be logged in to post a comment.