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Scope of Marketing Management: Career Opportunities and Salary

In this blog, we will discuss the scope of marketing management, the career opportunities it has to offer, and the salary in the marketing management field. Before we move further, quickly have a glimpse of the points that we are going to ponder over.

Table of Contents

Watch the video below to understand the concept of marketing in depth

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What is Marketing Management?

Marketing management is the practice of overseeing a company’s marketing activities. In other words, marketing management involves planning, executing, and tracking a company’s marketing strategies. This includes campaigns and tactics to meet customer needs and boost profits.It includes the following steps:

Key Elements of Marketing Management

The key elements of marketing management are listed below:

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Scope of Marketing Management

The scope of marketing management is huge, creating an ample amount of marketing management jobs. The scope of marketing management includes product development, pricing, promotion, and distribution to satisfy customer needs. Let us have a look at these points in detail:

Setting Marketing Goals

A marketing manager’s main job is to create clear and precise marketing goals. These goals should be easy to understand and measurable. This can help everyone know what to aim for and track progress.

Selecting Target Market

In modern marketing, we can’t make everyone happy. There are so many different types of people with different needs and preferences. So, instead of trying to please everyone, we focus on specific groups of customers. These groups are called the target market.

Creating Marketing Organization

Creating the right organizational structure is the foundation for success. It analyzes how the marketing team is set up and organized within a company.

Maintaining Healthy Relations with Other Departments

In a company, different departments need to work together. In the case of marketing, we rely on other departments to get things done. These other departments include finance, HR, and production teams.

Establishing and Maintaining Profitable Relations with Outside Parties

In the world of marketing, it’s not just about what happens within a company’s walls. It’s also about connections and relationships with the outside world. These external parties include suppliers, service providers, government agencies, dealers, and consultants. These external relationships are fundamental. They contribute to the smooth functioning of your marketing activities. Some of them are explained below:

Marketing Research Activities

Now, let’s dive into the world of marketing research. In marketing, the “mystery” is understanding your customers and the market better. The “clues” to understand this mystery are data and information.

Sales Management

Sales management is a critical part of the marketing management process. It involves everything related to selling your products or services effectively. It covers planning and making sure everything runs smoothly in the sales department.

Exercising Effective Control on Marketing Activities

Control is all about making sure things go as planned. To do this, you need to set standards. These standards are the benchmarks or goals you want to achieve. They help you measure how well your marketing efforts are working.

Checkout the Digital marketing tutorial to know everything about marketing!

Career Opportunities in Marketing Management

Companies always need smart marketing professionals who can solve tricky marketing problems. They search for people who have good marketing management plans to sell their products. Companies hire such talent intensively. Let’s have a look at some of the marketing management jobs in this field:

SEO Specialists: SEO specialists help boost the number of people visiting business websites. They do this by performing Search Engine Optimization and finding the top searched keywords online and using them in the website content. This makes the site show up more in search results. They also research content, suggest changes to the website, and keep an eye on how well it’s doing. Sometimes, they run paid ads like Pay-per-click (PPC) and handle the money for SEO work by using several marketing management tools. 

Market Research Analysts: Market Research Analysts love numbers and data. They ask people questions and collect their feedback. This is done to understand what customers think about new products or services. Then, they analyze all this information to help the company make smart decisions. One must have the knowledge of marketing management techniques to accomplish this.
These analysts are experts in how markets work and know a lot about different types of people. They use this knowledge to figure out what products will do well. So, if you enjoy solving puzzles and working with data, this could be a cool job for you. You’ll be the one who helps companies understand what their customers really want.

Director of Marketing: The Director of Marketing leads the marketing department. It is one of the top marketing management jobs that pays well. They oversee daily activities like marketing campaigns, research, and strategy assessment. They make pricing plans, manage advertising budgets, and track performance. They guide and support marketing teams and negotiate deals with media partners. They also prepare reports for senior executives.
They are responsible for global seminars/meetings, conferences, and industry events related to their product. They need to keep up with the latest marketing trends. This helps them stay at the forefront of the marketing world.

Social Media Managers: In today’s digital world, we do a lot of things online, from shopping to studying. This is where social media managers come in. They are like online advertisers for companies.
Social media managers work on platforms like Facebook, Instagram, Twitter, and Pinterest. Therefore they should have an idea of marketing management tools. They need to know these platforms really well and understand who uses them.
Their job is to perform social media marketing and make posts and ads that catch your eye when you’re scrolling through your social media. They want you to click, like, share, or even buy something! So, they need to know what kind of content works best for different groups of people.

Marketing Coordinators: Marketing coordinators play a key role in planning, organizing, and running marketing campaigns. They work on things like ads in print, on TV, or online. To do this, they must have knowledge of digital marketing and gather information about customers and what they like. This helps them make smart marketing management plans. They also keep an eye on what’s happening in the market and check out what competitors are doing.
They team up with others in marketing and design to make ads and content. They talk to vendors, contractors, and people in the media to get the word out about products or services. 

Salary in Marketing Management

Keep in mind that actual salaries can depend on factors like location, company size, industry, and individual negotiation skills. Salaries tend to be higher in major metropolitan areas or industries where more roles exist for which there is greater demand. Here is the following list that represents the estimated package per year:

Profession Fresher (INR) Experienced (INR) Average (INR)
SEO Specialists 2,00,000 – 4,00,000 4,00,000 – 7,00,000 7,00,000 – 10,00,000
Market Research Analysts 2,00,000 – 4,00,000 4,00,000 – 7,00,000 7,00,000 – 10,00,000
Director of Marketing 8,00,000 – 15,00,000 15,00,000 – 25,00,000 25,00,000 – 40,00,000
Social Media Managers 2,00,000 – 4,00,000 4,00,000 – 8,00,000 8,00,000 – 12,00,000
Marketing Coordinators 2,00,000 – 3,00,000 3,00,000 – 5,00,000 5,00,000 – 7,00,000


Marketing management is an ever-evolving field. It continues to adapt to changing business environments. Marketing plays an essential role in today’s highly competitive market. Businesses seek ways to reach out and connect with their target audiences. This helps them stay ahead of the competition. Therefore, there is a huge demand for skilled marketing professionals.

Incase of any doubts, drop your queries at Intellipaat Community!


What does the scope of marketing encompass?

Marketing encompasses market research, product development, pricing strategies, advertising strategies, sales management, and customer relationship management.

Can marketing influence business success?

Effective marketing can result in increased brand recognition, customer loyalty, higher sales volumes, and overall business expansion.

What are the key marketing management principles?

One has to follow the key marketing management principles to be successful in any market, customers need to be at the core of everything we do and continually adapt. 

How does marketing management influence product development?

Marketing management involves designing products to fit customer preferences in terms of features, design, and positioning.

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