Rewards is a Great Way to Start a Customer Engagement Program
Blog: Jim Sinur
Most organizations really want customer loyalty, but are often baffled by where to start to create the kind of loyalty that goes beyond brand representation to intimate engagement. These case studies are about organizations who decided to start with a rewards program as corner stone piece in their overall journey with customer engagement. They viewed a rewards program as the tip of the sword in their overall weapons arsenal and an opportunistic place to start. You can also combine rewards programs with better customer experience efforts and customer journey mapping to optimize your overall customer engagement efforts. See four summarized case studies by following the link below.