Products Are Going Digital — What Leading Examples Are *You* Seeing Out There?
Blog: Randy Heffner (Forrester)
Here’s a flash of the blindingly obvious: More and more products are going digital. You know this, but what I’m interested in is how they are going digital and to what degree. I see three major aspects: (1) the product itself becomes digital; (2) a physical product adds digital technology; and/or (3) processes and context around a physical product become digitally infused. Let me offer a sort of continuum of examples, and then I want to ask a question: