Outcomes Matter in an Agile World
Blog: Agile Adoption Roadmap
Outcome based measures are drivers to help you understand business success. You may still need some output measures to help you on your way. Just ensure that they are relevant to help you determine if you are reaching the outcomes you are looking for. The output could be the delivery of a release or the number of releases. The outcome is how many customers either bought or used the product release. Often times people focus on outputs because they tend to be easier to measure or are a carry-over from a more traditional mindset.
In addition, an outcome focus changes our perspective from internal to a customer or external focus. This helps us better understand what we are aiming for in the customer value-driven world we need to establish. So next time you are considering measures of success, just remember that outcomes matter!
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