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Instagram: The World’s Most Popular Benchmarking Tool

Blog: APQC Blog

I have some breaking news for you. In case you were not aware, the photo sharing app Instagram is really, really popular. In fact, as of this summer, half a billion people worldwide use Instagram and get tons of Instagram likes every day. As a lifelong, committed contrarian, I proudly confess (is that an oxymoron?) that I am not one of those people. However, I can certainly understand the app’s allure.

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