Impact of Social Technologies on the Enterprise
Description
A presentation that I gave at Appian World 2012 in Washington DC. I recorded the audio later from my speaking notes.
Transcript
The Impact of Social Technologies on the Enterprise How social tools will change the way you run your businessSandy Kemsley l www.column2.com l @skemsley Consumer Social Tools SetExpectations l Consumption l Participation l Creation l User experience l Access anywhere Copyright Kemsley Design Ltd., 2012 2 Bring Your Own Device (BYOD) l Changes technology and security infrastructure l Computer l Browser l Smartphone l Tablet l App Copyright Kemsley Design Ltd., 2012 3 Linking External Social PresenceTo Core Business Processes l Changes the customer relationship l Extends the ends of the process l Increases external collaboration l Forces operational transparency Copyright Kemsley Design Ltd., 2012 4 Copyright Kemsley Design Ltd., 2012 5 External Socialization SpectrumInternal only Expose status to Include external• All tasks in process external parties workers in process completed by internal • e.g., send milestone • e.g., route task to trading resources alerts to customer partner for completion Copyright Kemsley Design Ltd., 2012 6 Social As A Feature, Not AnApplication l Changes the internal user capabilities l Flexibility l Visibility l Participation Copyright Kemsley Design Ltd., 2012 7 Collaboration SpectrumPredefined participants Select from predefined Select any participants,• Each task in process set of participants or participant self- assigned to specific • e.g., send to colleague for selection roles/participants at design assistance • e.g., social production time or instantiation Copyright Kemsley Design Ltd., 2012 8 Power To The People l Changes the management style l Knowledge work Set Objectives l Trust l Responsibility Reward Monitor l Incentives Evaluate Copyright Kemsley Design Ltd., 2012 9 Social Creates Big Data l Changes business analytics and decisioning l Monitor and respond to events, not just outcomes l Sentiment analysis l Next best action Copyright Kemsley Design Ltd., 2012 10 Getting Ready For SocialBusiness Processes l Your customer is part of your process l Let your workers do the right thing l Identify and enable social processes l Use predictive analytics for proactive problem detection Copyright Kemsley Design Ltd., 2012 11 Sandy Kemsley Kemsley Design Ltd.email: sandy@kemsleydesign.comblog: www.column2.comtwitter: @skemsley Copyright Kemsley Design Ltd., 2012 12
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