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How to do SEO

Raising a page’s ranking in search engines like Google is the art and science of Search Engine Optimization (SEO). Ranking higher in search engines may enhance a website’s traffic because search is one of the primary ways users find material online.

It discusses ways to improve your website’s standing in Search Engine Rankings (SERPs)

For your website to receive higher-quality and more consistent traffic, a solid SEO plan is crucial.

To get to know how SEO is done, let’s first get transparent with the basics of SEO which have been discussed in the blog in a detailed form.

Topics covered in the blog –

For More transparency watch our video on SE0, by Intellipaat

What is SEO?

As discussed above, SEO denotes Search Engine Optimisation.

Preparing for jobs? Check out Intellipaat’s Top 65 Digital Marketing Interview Questions!

How does SEO work?

Search engines are used by those who have a query and wish to find a solution online. The algorithms used by search engines are computer programs that sort through data to provide consumers with the precise results they need.

An algorithm or set of rules is used by search engines like Google to choose which websites to display for each query.

Hundreds or even thousands of different ranking indications are taken into account by these algorithms, which have grown very complex over time, to determine the SERP rankings.

But search engines base their assessment of a site’s quality and where it ought to rank on three important indicators:


The Content

Page Composition

How does SEO work

How to do SEO

No expertise is needed for search engine optimization. Businesses with small to medium websites with an e-commerce platform or content management system can handle much of the work internally.

Here are the steps for, how to do SEO-

Study Keywords

Recognizing keyword spaces

A keyword gap is a search term for which two or more of your competitors are ranked first but not your website.

It takes no longer than 30 minutes to complete the analysis.

You’ll have fresh page ideas, content ideas, and popular informative query suggestions that need to be addressed.

Construct internal links

Boost click-through rates

While keyword research reveals chances for improved rankings, click-through optimization increases traffic from current places.

Rich and organized snippets are my preferred click-through tactic. On search engine result pages, both are perceptible. They just need a little code, such as markup. Third-party plugins simplify the task.

Enhance title tags

Although they are gradually losing their organic ranking power, title tags are still significant. The use of keywords in the title lets Google know what the page is about.

Furthermore, the title of a standard search-result snippet is likely to be the part that users will see the most. So it may also have an effect on click-throughs. 

Produce helpful content

Knowing a page’s primary keyword and using it in the title (and body, if it makes sense) are essential components of optimized content. However, producing genuinely valuable information that consumers want to consume is the most crucial strategy. In the end, there is no way to optimize content that nobody wants to read or watch.

Refresh dated material

Organic traffic to most articles slowly declines. Because of the date in the search snippet, older content receives fewer clicks from organic results. Additionally, Google works to promote fresher content.

However, by updating the content with new information, references, descriptions, and more, you can make up for a lot of that loss.

Develop Link Equity

The most difficult SEO task is link-building. The task is never complete. Backlinks help Google determine the credibility of your content. For instance, trust is increased by links from reliable news sources.

Quality content that people want to share is again the best link-building strategy. Joining online communities in your area of interest, meeting like-minded individuals, and contacting journalists are all valid and feasible options.

Get knowledge

Keep increasing your knowledge through free resources.

Want to develop your skills in SEO? Do enroll for our SEO Certification Training Course.

Significance of SEO-

It’s time to discuss the importance of SEO.


It is crystal clear what is being offered, how to get it, and all other pertinent questions on a website that has been properly optimized. 

Designing the website with the user’s experience in mind enables search engines like Google and Bing to quickly gather the data they require to then relay to users. Even if users can navigate through your website, it’s likely that search engines will have trouble. 

Hope we have made you clear about how SEO is done but in case you still have doubts then, Visit our Digital Marketing Community page.

The post How to do SEO appeared first on Intellipaat Blog.

Blog: Intellipaat - Blog

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