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Growth of escapism apps amid COVID

Blog: NASSCOM Official Blog

COVID19 has started a race to escape as people look for means to lighten up. And entertaining content apps come to the rescue. But, this is no funny business. Post the TikTok ban in India many Indian apps have been gaining momentum in user growth. In our recent analysis titled ‘Growth of escapism apps post-TikTok ban in India’, we highlight key figures and trends and what the future beholds for this segment.

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