Giving Services their Proper Place in the PCF
Blog: APQC Blog
Why sell a light bulb when you can sell a lighting system? The design, installation, operation and maintenance of more capable lighting systems that leverage advanced automation and control provides a service to customers beyond just the purpose of a bulb itself. When we look at traditionally product-based organizations there is often an evident shift to add services to their offering. Rather than just manufacture and sell a product, organizations chose to also sell and deliver a service that uses or supports their product.