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Do Government Digital First Strategies Actually Deliver?

I can’t think of any government organization that doesn’t have some form of digital-first strategy in place. However, I also don’t know of any government organization that would claim to have achieved their digital-first goals—let alone exceeded them.

Instead, I hear complaints, such as “It’s too easy for citizens to pick up the phone,” and “We’ve invested heavily in putting services online, but no one is using them.”David_Moody

Why are government organizations still struggling to get citizens to use their online services? In short, I believe that—despite best intentions—online government services are not designed from the customer perspective. Do any of these scenarios sound familiar to you?

It doesn’t have to be this way! An upcoming Verint webinar on March 30 will help you learn how you can bring online retailer-type experiences to your government services, so that:

Digital-first strategies that incorporate these capabilities can contribute to not only delivering on, but perhaps even exceeding, your goals. Register today and join us on March 30 at 1 p.m. ET. I look forward to not just sharing ideas with you, but also showing you how this can be delivered in practice.

The post Do Government Digital First Strategies Actually Deliver? appeared first on Customer Experience Management Blog.

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