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Digital Asset Management: A Detailed Guide for Business

Blog: Comidor Blog

More and more organizations are struggling to handle multiple company-owned digital assets. That’s why digital asset management tools are gaining popularity as a comprehensive solution to this problem. In fact, the Digital Asset Management (DAM) market is growing at an unprecedented rate. It is predicted to amount to nearly $14 billion by 2028

As the global digitalization of content progresses, chances are your business is in need of a solid DAM solution. But what exactly is DAM? How can you benefit from it? And why should you opt for DAM software? You’ll get answers to these and more questions in our detailed guide on digital asset management. 

What Is a Digital Asset? 

A digital asset is any piece of media produced and stored digitally and owned by an organization. In other words, whatever content you create for your brand can be a digital asset.   

digital asset definition | ComidorSome of the major types of digital assets are:   

What Is Digital Asset Management (DAM)? 

DAM is the practice of storing and using digital assets to sustain business operations and encourage brand growth. DAM is usually part of a bigger system of business process management (BPM) 

The more your business grows, the more digital assets you will accumulate. If all these media are scattered around and disorganized, you’ll inevitably face problems. These may be asset loss, time wasted on manual processes, and ultimately a lower ROI. A recent survey shows that over 50% of professionals have experienced the negative effects of inadequate asset management 

This is where digital asset management (DAT) becomes a real game changer. It helps your team handle assets quickly and efficiently. 

DAM includes such processes as:  

DAM vs. CMS: The Differences 

Many people confuse DAM with CMS (Content Management System). However, these two systems are not the same.  

Both DAM and CMS aim to optimize asset/content management. They are especially useful for digital marketing teams and professionals. However, CMS streamlines website content management, while DAM handles multichannel assets for your entire company

Benefits of Digital Asset Management

A solid digital asset management system is a valuable addition to your business workflow. It offers numerous advantages within one comprehensive solution: 

DAM benefits | Comidor Digital Asset Management Software

DAM is a multifaceted practice that covers various steps and processes. That’s why industry professionals choose software solutions to optimize DAM and boost its value for the business 

DAM software is a tool that optimizes and automates asset management. Within one digital process automation platform, you can: 

Digital Asset Management Software | Comidor

One of the biggest advantages of DAM software is its affordability. Most modern DAM tools are available on a paid subscription plan or as a one-time purchase. You don’t need to invest in any additional tools to streamline your digital asset management. On top of that, you save resources you would otherwise have to invest in organizing in-house IT infrastructure for asset storage. At the same time, DAM platforms allow for scalability and provide swift technical support.  

DAM Use Cases 

What organizations and departments can benefit from a solid DAM system in place? The truth is, DAM is applicable and valuable for almost any type of business. Let’s take a closer look at some of the most widespread use cases.  

HR departments 

HR professionals and departments need to handle massive volumes of paperwork. That’s why they can reap multiple benefits from DAM tools: 

Sales and Marketing Teams 

Sales and marketing professionals operate various digital media types in their work. With a DAM system, they can:  

Research shows that those marketers who habitually use a DAM platform spend 28% less time weekly on locating assets.  

Developers (and Designers) 

DAM helps these specialists to: 

Various Industries  

DAM finds its use in other spheres including: 


Digital asset management is a must for your business if you want to handle your files effectively. DAM software is a transformative tool to boost your workflows and save resources for high-value tasks.   

Don’t hesitate to improve your efficiency with a reliable DAM system. You’re sure to find the right fit for your purposes and budget among the many DAM platforms available in the market.  

Author bio:
David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date. 

The post Digital Asset Management: A Detailed Guide for Business appeared first on Comidor Low-code Automation Platform.

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