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Demand Planning: How to Keep Your Inventory Ready to Roll

Blog: APQC Blog

If you were on social media in 2013, you probably saw one viral video that was hard to miss: A Volvo Live Test featuring Jean-Claude Van Damme performing an “epic split” between two rolling Volvo trucks. It was the sixth and final in Volvo’s series of Live Test films, which pushed the boundaries of advertising in the social media age.

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