Customer Journeys Show the Trouble with Organizational SIlos
Blog: Jim Sinur
Every organization practices labor and skill specialization because of the limits of what people can do, organizations of people can do and the limits of systems. The basic tenets of problem solution feed right into creating silos of activities and the skills that support them. We were all taught to break problems down into their smallest components. Isolation of tasks and functions are the basis of the Industrial Revolution and the Information Age. It becomes obvious when your study customer journeys that they do not fall into neat little containers of tasks or organizational and software boundaries. Will this be any different in the Digital Age? It should be and here is why.
The Limits of Human Workers be Extended:
We now have the ability with AI to augment workers so that their knowledge and power can be extended. LIke robots on a modern production line, knowledge can be leveraged for workers to expand beyond their degrees of speciality and experience base. Over time people can become generalists to service customers across a number specific domains of tasks and work. This allows for better customer journeys as handoffs almost disappear except in the most difficult of situations. The side benefit of this approach is that workers can keep learning and not become speciality drones.
The Ability to Customize the Customer’s Unique Journey:
Right now we force customers down standard paths that they have to self select with precision. Imagine the ability to handle multiple customer requests with one service stop with a generalized customer communications savvy support person. This support person, with the help of AI & Bots could handle the customers needs in a one stop fashion for a majority of the cases. The customer’s history, likes and disposition at any specific point in time could be taken into account for a customized experience. This will create customers for life.
The Constraints of Process /Tasks are No Longer Hinder:
Right now processes that guide the customer experience are rather rigid and slow. With the advent of case management and real time speed to knowledge, bot assisted or not, the software and the processes controlling that software no longer have to be rigid. They can be pliable and speedy, so the time to resolution can be reduced. “Flex and Fast” should be our new motto for software assistance as well. Software can get a similar boost in intelligence and intelligence gathering in the context of flexible processes or cases.
Net; Net:
Don’t let your customers or your employees for that matter, suffocate in your silos.
The Digital Age presents a great opportunity to change the way we treat customers while still being operationally effective and efficient. We would be foolish to fumble this opportunity. While the we will have to live with temporary bridges and transformations as we head to these targets, it is now possible to break down or dampen the effect of silos.
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