Creative Class Driving Creative Economy & Courageous Leadership Matters
SC Insights Conference Key Takeaways:
I rarely get excited by keynote speakers at industry conferences, but last week was an exception to the rule.
Dr. Richard Florida is one of the world’s leading intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. His bestselling book “The Rise of the Creative Class” is an insightful analysis of the values and lifestyles that will drive the 21st century economy, its technologies and social structures. Dr. Florida believes success in the future is not about technology, government, management or even power; it is all about people and their dynamic and emergent patterns of relationships. In his keynote “Race for Supply Chain 2020: Reaching the New Consumer,” Dr. Florida wowed the crowd with his premise that we are going through the greatest disruption in all human history, greater even than the industrial revolution. The new paradigm is a creative class driving a creative economy. And the creatives are clustering in industrial cities. This is consistent with research I’ve just conducted for a white paper on emerging trends in the consumer goods industry that will publish in a few weeks.
Creative Economy
It’s not just that the Internet or the rise of new technologies or even globalization upended our jobs, lives and communities. Beneath the surface, unbeknownst by most, an even deeper force was at work. The rise of creativity as a fundamental economic driver, and the rise of a new social class, the Creative Class. It spans across science, technology, arts, media, and culture. The Creative Class is defining what the next generation supply chain will look like and what technology will be necessary to drive it.
Courageous Leadership
The notion that knowledge, intelligence and creativity of people is the key to future success was also supported by keynote Andrea Turner, General Mills VP of North American Logistics. Courageous leadership matters most was a primary theme in her address. I’d also like to congratulate Andrea and the entire General Mills team for winning the 2015 Supply Chains to Admire award along with ORTEC customers ABInBev, Clorox, L’Oreal Group and Walmart. Supply Chain Insights founder Lora Cecere fields the research to identify companies that outperformed their industry peer group in four key metrics—year-over-year growth, inventory turns, operating margin, and Return on Invested Capital (ROIC)—while driving improvement. The report is designed to showcase the Supply Chains to Admire winners and industry trends and providing insights on corporate strategy. This research is available through an Open Content research model and the full report can be found online. All of us at ORTEC are honored to partner with our customers, stay ahead of emerging trends and plan for success together.
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