7 Must-Have Customer Engagement Tools for 2015
Much is being said about customer engagement these days. Knowing which tools to spend your time and monetary resources on can help you concentrate on what really matters—strengthening your customer relationships and building long-term loyalty.
Verint’s Brian Koma, vice president and practice leader of customer experience, spoke to 1to1 Media recently about how it’s really important for organizations to have a complete understanding of their customers’ histories with them.
Customers want to feel that a company they’ve done business with previously understands them and their preferences. Then they are much more likely to become long-term customers.