4 Secrets to Creating Your KM Brand
Blog: APQC Blog
Some people think branding is just “window dressing” for a KM program, but they’re wrong. A strong brand clearly conveys what KM is all about and why employees should care. An outstanding brand gets people excited and helps them feel personally connected to the KM effort. But as a quick Google search of “brand fails” will tell you, branding can be tricky. Big brands have made some major missteps in recent years. I won’t recount specific incidences here, but it’s easy to see the root cause behind most of them: not understanding the target audience.
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