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10 Tips to Explain What KM Is and Why Employees Should Do It

Blog: APQC Blog

Last month I interviewed the director of one of the longest-standing, most successful KM programs in the world. When I asked her what was new in her program, she mentioned adding a dedicated communications and marketing professional to her team. Despite her depth of experience, she was impressed by the difference this person had made in terms of crafting persuasive arguments and incorporating video and other visuals to get the message across. “We look so much better,” she said. “All the materials we put out look so professional, and we get positive feedback on everything we produce.”

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