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You’re probably greenwashing but you don’t know it

Blog: Forrester BPM Center of Excellence

Alongside the COP26 Conference, many businesses communicated on their green pledge and how much they act to protect the environment. Expect this to happen again this week with Earth’s Day. And get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to be misrepresenting its sustainability — is a […]

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