Blog Posts Process Management

Your Experience Doesn’t Match Your Brand Promise

Blog: Forrester BPM Center of Excellence

Better customer experience = faster growth. Want to beat your competitors? Have better experience than they do. Most CEOs believe that their company yields good experience for their customers. They think that their brand promises are aligned with their experiences. Unfortunately, the facts don’t support these views. According to Forrester’s survey of 90,000 consumers,, only […]

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