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Your Business Success Depends On Delighting The Right Type Of Customer: Enter The Devotees

Blog: Forrester BPM Center of Excellence

Customer experience (CX) professionals must show their executives that good CX is critical to business success, especially in this down economy. Many metrics help CX pros track the quality of those experiences, including customer satisfaction, advocacy, and effort. But these metrics alone don’t tell business leaders whether investments in CX deliver improved business performance. After […]

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