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Younger Business Buyers Are Having Their Say

Blog: Forrester BPM Center of Excellence

The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors. Younger generations of business buyers (born after 1980) are having their say and now […]

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