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Yes, Pickleball Is Growing Fast And Brands Want In

Blog: Forrester BPM Center of Excellence

Pickleball continues to spread into the U.S. mainstream. Last month, the Professional Pickleball Association (PPA) announced a deal with CBS to broadcast over 30 hours of its 2023 season across the network’s properties. The sport’s growth trajectory remains unwavering: According to Forrester’s April 2023 Consumer Pulse Survey, 13% of US online adults currently play pickleball […]

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