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Contributed on February 22, 2023

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With companies cutting budgets — what should innovators do?

Blog: Business Model Alchimist

A few weeks ago, Dana—the Chief Innovation Officer at a large multinational company contacted us. She was concerned her company was cutting costs across the board and her budget for 2023 had been reduced. We started working together in late 2022, designing the company’s innovation ecosystem and taking 10–12 innovation teams through our discovery and validation programs. Her question was straightforward;