Blog Posts Process Management

Why Third-Party Data Isn’t Going Anywhere…

Blog: Forrester BPM Center of Excellence

Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Circana, Acxiom, TransUnion, Nielsen). Use of third-party data is nearly universal. The business case for third-party data makes itself […]

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