Blog Posts Process Management

Why The CFO Is Key To Proving Marketing’s Business Value

Blog: Forrester BPM Center of Excellence

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. But what will be the most challenging? Proving the value of marketing.  Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […]

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