Blog Posts Process Management

Why Can’t My Sellers Adapt More Quickly?

Blog: Forrester Blog for Business Process and Applications Professionals

How recently did your company leadership issue a directive implying that the sales team must change their behavior? Not long ago, if yours is like most revenue organizations. Whether it’s framed as changing from tactical to strategic selling, focusing on solutions instead of products, or prospecting deeper into buying groups, most institutions habitually move the […]

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