Where’s the Customer?
How is process demonstrated in Real-Life? In a good way – a magnificent moment, or more commonly like this…
Last week I had my first “And they call that a process!” moment since I started this blog, it has only taken a few weeks for this to happen.
There I was, minding my own business, doing my daily check of my Post Office Box. One of the contents was a non-descript – window faced envelope. Thinking it was a bill, or boring government mail I did not open it and left it for later processing. (Coincidentally I also dropped into the bank that day to deposit a cheque, something that I don’t do very often – why is this relevant? You will see)
Later that night I opened the letter to find a Remittance Advice and attached cheque for $3.70. It was from the South Australian Government, Motor Registration Office (note that the last time we paid car registration was over 6 months ago).
There was no letter explaining the remittance, the description did not tell me anything, it just said “Other”.
My question for you (especially if you work in a process area at Motor Registration) is, Where is the customer in this process? Why did you send me a cheque for such a small amount, putting me through the effort to bank it and the associated intrigue, definitely reducing the value that I get from your processes?
The unfortunate part is that no-one will probably be very surprised by this example. Do you have a similar story to share?