Blog Posts Process Management

When Websites Come Down, Twitter Blows Up, and Marketing Wins

Blog: Forrester BPM Center of Excellence

TL;DR: Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently – startup Jeffree Star Cosmetics and veteran brand Pringle’s. While this looks like a disastrous website failure – and may be, fundamentally – it can also create considerable opportunities for brands. […]

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