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What’s your social collaboration raison d’être?


One of the most frequent pieces of advice I offer to organisations considering a social collaboration initiative is to be clear why your organisation needs to be more collaborative. It’s not enough for your goal to simply be “better collaboration”, you need to unpick exactly what advantages better collaboration will bring you, and how these relate to your organisation’s broader strategy. Not only will this make it much easier for you to convince key stakeholders that this is a worthwhile investment, it will also help you plan and focus your strategy for bringing about the necessary business change involved.

When I’m writing case studies about early adopters’ success with social collaboration, this is one of the areas I try to draw out because it’s this that underpins the ultimate value that the organisation is able to demonstrate from its investment. I have a healthy library of case studies now, and it’s an interesting exercise to identify the key themes across them. Here are some of the most common or interesting business drivers, along with examples of them within my case studies.

Do you have an interesting social collaboration story to share? Please get in touch!

This post was originally published on the AIIM community blog, where Angela posts monthly as an invited Expert Blogger.

The post What’s your social collaboration raison d’être? appeared first on The Advisor.

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