Blog Posts Process Management

What’s Marketing Ops And MRM Got To Do With It? (Got To Do With It?)

Blog: Forrester BPM Center of Excellence

Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair – this vital organ can […]

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