Blog Posts Process Management

What Should Performance Marketers Actually Do?

Blog: Forrester BPM Center of Excellence

I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. However, I’m rarely asked about the people that improve media’s results. The human […]

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