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What is Customer Experience Management (CXM)?

Blog: OpenText

There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional surveys. But in the digital world, customers demand a two-way omnichannel customer experience. They expect a customer experience that delights, or they will go looking at your competitors. Customer Experience …

The post What is Customer Experience Management (CXM)? appeared first on OpenText Blogs.

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