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What are the ‘7 Steps to Build a Successful Business Case for MDM Programs’?

Blog: The Tibco Blog

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Master data management (MDM) program teams often struggle to build business cases. Part of this struggle stems from simply not having the data to back up the value of MDM. In fact, “90% of companies recently surveyed for the Gartner Magic Quadrant for Master Data Management Solutions lack formal metrics to measure the financial value contributed by an MDM solution” (1).

Without formal metrics, organizations are often left with vendor-led “proof of value” programs as validation of technology rather than demonstrations of how the right technology addresses the requirements and metrics, financial and otherwise, demanded by the stakeholders in your organization. This approach is incomplete as it doesn’t look at the technology as a w9hole and may limit the organization’s success in the long term.  

Figure 1: Percentage of organizations that measure the value of their master data (2)

We’d like to address that gap in the enterprise software industry and shift how organizations buy enterprise infrastructure technology by providing clear-eyed, well-documented point-of-views on how technology can meet business requirements while creating financial value. 

Gartner’s 7 Steps to Build a Successful Business Case for MDM Programs 

We believe educating buyers on the value of technology is a critical first step. So, make sure to check out Gartner’s most recent MDM report, “7 Steps to Build a Successful Business Case for MDM Programs,” written by esteemed analysts and MDM experts: Malcolm Hawker, Simon Walker, and Sally Parker (3). This report provides a seven-step process that data and analytics leaders can use to gain and maintain buy-in for MDM from key business stakeholders. It can help you put together a business case that demonstrates value with measurable key performance indicators (KPIs) and outlines a long-term roadmap for MDM as a key part of your analytics strategy. 

Informed and active stakeholder support greatly increases the likelihood of an MDM program succeeding. Download this report to learn more about how to gain support and reach your MDM program goals.

Informed and active stakeholder support greatly increases the likelihood of an MDM program succeeding.
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And when you’re ready, we urge you to reach out to our team. Have that deeper discussion, not just on the technology, but also, on all the ways the technology—and TIBCO’s market-leading MDM capabilities—can address your business needs and create unique value for your organization.      

(1) 2019 Gartner Vendor Survey for the Magic Quadrant of Master Data Management Solutions
(2) This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.
(3)  Gartner, 7 Steps to Build a Successful Business Case for MDM Programs, Malcolm Hawker, Simon Walker, Sally Parker, 7 April 2020

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