Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior
Blog: Forrester BPM Center of Excellence
Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way. Forrester has always had a rich foothold in the […]
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