WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling
Blog: Forrester BPM Center of Excellence
The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]
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