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Unintended consequences (the good kind) of DigitalTransformation with @jkyriakidis

Blog: Column 2 - Sandy Kemsley

Jordan Kyriakidis, CEO of QRA Corp, spoke at a session at ITWC’s Toronto digital transformation conference on some of the unexpected consequences of technological advances in terms of collaboration and cross-fertilization of ideas. QRA is a tech startup in Atlantic Canada, and Kyriakidis’ examples are about how companies in that relatively small (economically) region are encouraging new ways of thinking about solving business problems through these sorts of “collisions”.

Addressing the complexity introduced by advancing technology means that we have to invent new methods and tools: he gave the example in industrial complexity where design moved from paper to computer-aided design, then added electronic design automation when the complexity of where to put which chip overwhelmed human capabilities, and now design verification allows for model-based (requirements-driven) design to be validated before more expensive engineering and production begins.

Another example in precision diagnosis and treatment was around data-driven farming, combining computer vision and big data analytics (plus drone delivery of individual plant treatment) to optimize crop yields.

His third example was of integrating and analyzing a variety of data sources about a specific athlete to allow a coach to optimize training and performance for that athlete in their chosen sport.

His main theme of precision diagnosis and treatment — essentially, doing something different for every case based on the context — can be extended in pretty much any industry: consider the attempts by many consumer-facing companies to customize individual customer experiences. Interesting look at companies that are actually doing it.

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