Twitter Needs Advertisers, But Advertisers Don’t Need Twitter
Blog: Forrester BPM Center of Excellence
The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3% of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. Why? The ad experience on Twitter has […]
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