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TV is Dead! Long Live TV! (A New Wave on Cross-Channel Video Ad Platforms)

Blog: Forrester BPM Center of Excellence

It’s become de rigeur for digital types to claim that traditional TV advertising is fast becoming obsolete. And they’re not entirely wrong. But they’re also not entirely right. Long and short, it’s complicated. Doubtless, the industry – among them media companies, brands who’ve long counted on TV for needed reach and frequency, and big media […]

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