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Trends in Marketing Measurement You Need to Follow in 2019

Blog: Forrester BPM Center of Excellence

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data-and-analytics enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point you […]

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