Top usability testing tools to enrich your Customers’ Experiences
Blog: NASSCOM Official Blog
The usability testing tools help identify and fix flaws in an application from the users’ perspective. These tools facilitate the navigation of software application for the users and build trust for the brand developing the application.
With customer experience becoming the differentiator in ensuring the competitiveness of enterprises, the usability testing of applications has become a critical cog-in-the-wheel in the SDLC. Statistics suggest that 70% of businesses fail due to poor usability (Source: Uxeria) with customers struggling to interact with the design layout or execute various functionalities of a software application. Usability deals with presenting choices and information about a software application to enable customers navigate and use the software without any difficulty. This helps to build customer trust in the brand and product.
User experience (UX) covers a broad spectrum of elements such as accessibility, clarity, credibility, and relevancy. It may cover issues like a user’s inability to understand what the product is all about or how is it better than the others available in the market. Thus, user experience testing can come in handy to understand issues the real users are likely to face while using the software application. It also benchmarks the application against that of the competitors and delivers in the process optimization insights that cannot be obtained through tools like Google Analytics.
Top usability tools to enhance the CX
Below mentioned are a host of usability testing tools that can be used to deliver superior customer experiences –
- Crazy Egg: A popular visual analytics tool similar to Google Analytics that helps to track the behavior of users on a website or mobile app through scrolling and clicking. The features of this user experience testing tool include heatmaps, A/B testing, confetti reports, user recordings, and scroll map view. The tool allows testers to understand the user experience during navigation or any other issues they face. The use of filters in the tool helps to identify the different user segments and test cases. Crazy Egg can be used on a free trial basis for 30 days.
- Usability Hub: This automated UI testing tool has features like first-click testing, five seconds test, design survey, and preference testing, among others. It allows a team of testers matching the target demography from its large database besides allowing other users for testing. Here, testers can view real users interacting with the software system and know their thoughts on a video. This way, testers conducting user interface testing can get better insights into the users’ behavior and make better decisions.
- User Testing: As a usability testing tool for developers, User Testing provides insights into the correct user behavior in the form of written summaries and videos. It lets testers know the elements or areas in the website or mobile application that the real users may like or dislike. It allows the testing of a website or mobile app design across devices (smartphones, desktops, tablets, or laptops.) The real-time feedback mechanism of the User Testing tool can help the testers/developers to develop and deliver an easy to use software product. Its features include heatmap tracking, written feedback, video recordings, eye tracking, and moderated sessions.
- Userbrain: Developed by one of the many usability testing companies, Crunchbase, Userbrain provides access to a large pool of real user testers. The tool allows insights into the users’ behavior in terms of what they do, what they think, and what they hear – within hours through video recordings. The ease of using this free remote tool can help testers to improve a site or app’s experience continuously.
- Koncept: This prototyping UX testing tool helps the QA testers to take quick decisions on data-based UX design concepts. The tool provides real UX responses from the target users to refine the features of an app or website. It helps to test the various UI elements, information hierarchy, design layouts, and sundry app interactions. By analyzing user behavior from the tool’s dashboard, testers can identify (and fix) potential issues and friction points.
- Userlytics: The tool lets QA testers to choose the real users and set specific questions for them. Its video recording feature allows testers to understand how users interact with the design and functionalities of the software system. The tool is one among a few prominent user testing solutions that allows the recording of webcam, user screens, and audio, besides enabling sundry annotations, testers per session, users, admins, highlight reels, and concurrent users. It can be integrated with other test platforms like Axure and inVision and possess advanced UT metrics like time on task, SEQ, SUS, and NPS, among others.
The above list is not an exhaustive one but contains the top usability tools to enrich your customer experience. The use of one of these tools can help a website, web or mobile application in highlighting and fixing the usability issues to the testers. Using such tools, you can offer your customers a superior browsing experience, which can further lead to the building of trust and revenue growth.